Lauren Brophy

Hi, I'm Lauren and I use communications for good.

An animation that shows the word "GOOD" being typed out like G-O-O-D, with sparkles coming off it. A photo of Lauren Brophy. She is sitting in a restaurant with her hand up, which is holding an animation of the word "Good". She is looking off into the distance with a smile on her face. She is wearing a black top, and has her hair up. Behind her are some blurred people and a red brick wall.

Purposefully contributing to a better world through communications, rather than adding to the noise.

I was first attracted to communications as I am interested in how people think and how you can influence human behaviour.

In my 14 years' experience, I’ve worked for several diverse organisations: a mutual focussed on insurance, but whose profits were reinvested to support public policy advocacy initiatives; a capital city local government juggling ratepayer demands with delivering a tourism brand; a small, global organisation selling services to create impactful higher education collaborations; and the investment arm of a world-renowned brand.

These experiences deepened my understanding of how marketing drives profits, and how it can also facilitate positive change.

But what engages and excites me is when I get to use my professional expertise to do good — being able to contribute, in some small way, to the bigger picture of a better world.

This recently led me to a fulfilling role in community development, working on the Diversity and Inclusion portfolio, where my communication skills were applied in a completely different context to make significant strides for Perth’s LGBTQIA+ community.

I’m now based in Amsterdam, working to add value and deliver positive social impact.

Experience

Communications Generalist

Ingka Group (IKEA)

March 2024 - present
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Ingka Group (IKEA)
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Ingka Group (IKEA)

Marketing Communications Specialist

University Industry Innovation Network (NL)

January 2023 - January 2024
Arno Meerman, CEO
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University Industry Innovation Network (NL)
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University Industry Innovation Network (NL)

Diversity and Inclusion Projects Officer

City of Perth (AU)

January 2021 – June 2022
Christine Lim-Abrahams, Former Marketing Team Leader
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Bek Slavin, Former Community Development Coordinator
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Senior Marketing Officer

City of Perth (AU)
November 2016 - January 2021
Ben Fitzpatrick, Former Marketing Manager
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A/Campaigns Team Leader

City of Perth (AU)
February 2017 - November 2017, and adhoc

Marketing Team Leader - Volunteer

Pride Sports Festival (AU)

September - November 2019
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Pride Sports Festival (AU)
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Pride Sports Festival (AU)

Marketing Coordinator, Advocacy

Royal Automobile Club of WA (AU)

August 2015 - November 2016
Ben Williams, Former Marketing Manager
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Marketing Coordinator, Member

Royal Automobile Club of WA (AU)
July 2013 - August 2015
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Marketing Assistant

Royal Automobile Club of WA (AU)
March 2011 - July 2013

Skills

Brand and marketing strategy development

Campaign management

Community consultation and market research

Content development

Data analysis

Diversity, equity, inclusion and belonging policy development and plan implementation

Leadership and public speaking

Marketing automation

Social media marketing

Stakeholder management

Technical

Advertising - Google Ads, LinkedIn Campaign Manager, Instagram Ads

CMS - Wordpress, Webflow, Sitecore, HTML

CRM - MailChimp, ActiveCampaign, Postmark

Database - SQLite, SQL

Design - Canva

Language - English (native)

Other - Microsoft Office

Project - monday.com

Research - SurveyMonkey

Web analytics - Google Analytics, Search Console

Education

Bachelor of Commerce, Marketing and Advertising

Curtin University of Technology
2009 - 2011
Business School Industry Scholarship Recipient; Pro VIce Chancellor Award Recipient

Professional development

Strategic Planning Course

Australian Institute of Management
2019

Leadership Program

Australian Institute of Management
2019

Public Speaking For Business Success

AccentWest
2019

Business Case Writing Course

Scribe Consulting
2018

Microsoft Project Course

Successful Projects Consultancy
2017
A gif of Lauren skateboarding. She skates up and down a ramp and then throws her hands up in celebration.

Get to Know Me

2

I take adult beginner dance lessons, which is one step towards realising a lifelong dream of becoming Beyoncé.

3

I started skateboarding in my late 20s and it excites and terrifies me, usually in equal parts.

4

Ik leer nederlands, wat leuk en moeilijk is. Ik hoop deze zin ooit te begrijpen.

5

I’ve given away a free car not once, but TWICE (take that Oprah!). You can see me do it here and also here.