Lauren Brophy
I was first attracted to communications as I am interested in how people think and how you can influence human behaviour.
In my 14 years' experience, I’ve worked for several diverse organisations: a mutual focussed on insurance, but whose profits were reinvested to support public policy advocacy initiatives; a capital city local government juggling ratepayer demands with delivering a tourism brand; a small, global organisation selling services to create impactful higher education collaborations; and the investment arm of a world-renowned brand.
These experiences deepened my understanding of how marketing drives profits, and how it can also facilitate positive change.
But what engages and excites me is when I get to use my professional expertise to do good — being able to contribute, in some small way, to the bigger picture of a better world.
This recently led me to a fulfilling role in community development, working on the Diversity and Inclusion portfolio, where my communication skills were applied in a completely different context to make significant strides for Perth’s LGBTQIA+ community.
I’m now based in Amsterdam, working to add value and deliver positive social impact.
Below are a collection of case studies, demonstrating my greatest strengths.
Ingka Group (IKEA)
University Industry Innovation Network (NL)
City of Perth (AU)
Pride Sports Festival (AU)
Royal Automobile Club of WA (AU)
Brand and marketing strategy development
Campaign management
Community consultation and market research
Content development
Data analysis
Diversity, equity, inclusion and belonging policy development and plan implementation
Leadership and public speaking
Marketing automation
Social media marketing
Stakeholder management
Advertising - Google Ads, LinkedIn Campaign Manager, Instagram Ads
CMS - Wordpress, Webflow, Sitecore, HTML
CRM - MailChimp, ActiveCampaign, Postmark
Database - SQLite, SQL
Design - Canva
Language - English (native)
Other - Microsoft Office
Project - monday.com
Research - SurveyMonkey
Web analytics - Google Analytics, Search Console
I love to read - I recently read 52 books in a year! My favourites include Factfulness: Ten Reasons We're Wrong About the World, Demanding More: Why Diversity and Inclusion Don't Happen and What You Can Do About It, The Moment of Lift: How Empowering Women Changes the World, and Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech.
I take adult beginner dance lessons, which is one step towards realising a lifelong dream of becoming Beyoncé.
I started skateboarding in my late 20s and it excites and terrifies me, usually in equal parts.
Ik leer nederlands, wat leuk en moeilijk is. Ik hoop deze zin ooit te begrijpen.