Hi, I'm Lauren and I use communications for good.

Purposefully contributing to a better world through communications, rather than adding to the noise.

I was first attracted to communications as I am interested in how people think and how you can influence human behaviour.

In my 14 years' experience, I’ve worked for several diverse organisations: a mutual focussed on insurance, but whose profits were reinvested to support public policy advocacy initiatives; a capital city local government juggling ratepayer demands with delivering a tourism brand; a small, global organisation selling services to create impactful higher education collaborations; and the investment arm of a world-renowned brand.

These experiences deepened my understanding of how marketing drives profits, and how it can also facilitate positive change.

But what engages and excites me is when I get to use my professional expertise to do good — being able to contribute, in some small way, to the bigger picture of a better world.

This recently led me to a fulfilling role in community development, working on the Diversity and Inclusion portfolio, where my communication skills were applied in a completely different context to make significant strides for Perth’s LGBTQIA+ community.

I’m now based in Amsterdam, working to add value and deliver positive social impact.