Market Research Dashboard
The City of Perth execute several campaigns each year which were previously measured through individual impact reports. Working with research company Culture Counts, I guided the development of a dashboard which combined existing data about visitation and spend with awareness, attendance and sentiment data from surveys and fieldwork. I was in data-heaven! We were able to have an ‘always-on’ view which allowed us to take a step back and spot trends, uncover insights and more clearly see the impact our campaigns were having against a regular Perth day. This information was useful both in informing campaign briefs and evaluating against objectives.
Me presenting campaign data to stakeholders.